Marketing & Community · Crypto + Fintech · Africa Open to conversations

RajiRufai

Raji Rufai in a black Busha T-shirt and round sunglasses, seated at a laptop
Now
Marketing & Community Manager, Busha
Based in
Lagos, Nigeria · WAT (UTC+1)
Experience
6+ years in Web3, crypto and fintech

I turn skeptical first-time users into verified, transacting customers.

I build trust where it doesn't exist yet. For six years I've grown communities and opened new markets for African crypto and fintech brands, from campus ambassador programs and developer hackathons to exchange partnerships worth $50M in monthly trading volume. I measure success by how many people actually complete KYC and transact, and I have the completion rates to show for it.

Markets I've worked NGNigeria KEKenya GHGhana TGTogo
LinkedIn ↗
Results

The numbers behind the work

Every bar is drawn to scale. These are outcomes from my current role at Busha, Nigeria's first SEC-licensed digital asset platform.

Busha Campus Invasion
50% KYC

A multi-university onboarding campaign across Nigeria and Kenya

Sign-ups7,000
Completed KYC3,500

Verified users went on to transact. That completion rate sits well above typical crypto onboarding drop-off.

Active community
+85%

Grew the active community through targeted content and re-engagement

Before4,000
After7,430

Nigeria and Kenya.

Monthly activation
11×

Lifted the number of users activating every month

Before100
After1,200

Users per month, before and after the campaigns.

$50Mmonthly trading volume supported through partnerships with Yellow Card, Binance, KuCoin, LBank and Monierate
5+African countries where I've led market entry and brand positioning
400%footprint growth for Moonwalk Fitness, from 1 to 5 Nigerian states
100sof developers onboarded to Solana through hackathons, meetups and workshops
What I do

Where I'm most useful to a team

Community building

I grow communities that stay active. I run ambassador programs, member recognition and re-engagement, and I mentor the campus leads who carry the brand on the ground.

Campus & grassroots activation

Universities, hubs and hangouts, online and in person. I design onboarding campaigns that move students from curious to verified.

Market entry & localization

I take products into markets with no playbook. I research segments, adapt the message to local culture and constraints, and build the outreach from zero.

Partnerships & business development

CRM-driven outreach and long-term relationships with exchanges, universities and tech hubs, from first contact through to renewal.

Growth & performance input

I work alongside paid acquisition teams and bring community insight into targeting and creative, so campaigns speak the way real users talk.

AI-powered content & creative

I use AI tools and automation to ship more: event promo videos, animated social content and working prototypes.

Experience

Where I've done it

2025 – Now

Marketing & Community Manager · BushaCurrent

  • Led the Busha Campus Invasion across universities in Nigeria and Kenya: 7,000 new sign-ups with a 50% KYC completion rate and verified transaction activity.
  • Grew the active community 85% (4,000 → 7,430) and lifted monthly activation 11× (100 → 1,200 users).
  • Partnered with the performance marketing team on paid acquisition, sharpening audience targeting and creative for Nigerian and Kenyan markets.
  • Lead and mentor Busha's campus ambassador program.
2024 – 2025

Regional Expansion Strategist, Africa · Moonwalk Fitness

  • Led market entry and brand positioning across Togo, Ghana and Kenya.
  • Expanded the footprint 400% (1 → 5 Nigerian states) with gamified engagement built for each market's culture.
  • Worked cross-functionally to improve user experience and product adoption.
2023 – 2024

Regional Manager · Solana Allstars Nigeria

  • Onboarded hundreds of developers onto Solana through hackathons, meetups and workshops.
  • Formed partnerships with universities and tech hubs to extend Solana's reach in Nigeria.
  • Mentored the regional team and built a culture that consistently hit its targets.
2023 – 2024

Business Development Lead · Independent contract

  • Managed partnerships with Yellow Card, Monierate, LBank, KuCoin and Binance, contributing to $50M in monthly trading volume.
  • Built CRM-driven, localized outreach from the ground up to speed up blockchain adoption across African markets.
2020 – 2022

Team Lead, Africa · MykidsNFT

  • Led market research and go-to-market planning for a Web3 product entering several African markets.
  • Owned key client relationships end to end, from first contact to long-term retention.
Beyond the day job

Things I've built

I'm a marketer who ships. These are the communities and products I've started outside my day job.

Founder · Lokoja, Nigeria

BlockchainFUL

Africa's Web3 builder community, grown from the grassroots in Lokoja. More than 2,000 developers, content creators, writers and founders learn, build and ship together through hackathons, research circles, workshops and the BlockchainFUL Conference.

2,000+members
15+events hosted
5+projects shipped
5 yrsbuilding

Built alongside Moonwalk × Solana, Trust Wallet and Avalanche NG.

LinkedIn ↗ X ↗ Instagram ↗
  1. 2024
    Blockchain Conference 2024The flagship first edition: 700+ attendees and 7 industry speakers.
  2. Mar 2025
    Crypto Payment FestivalAfrica's first: 500+ attendees and 100 vendors, with every payment made in crypto.
  3. Sep 2025
    Developers Workshop50+ developers in the room and 3 projects shipped by the end.
  4. 2025
    Conference 2.01,500+ attendees, 10 speakers and scholarships for builders.
  5. Oct 2026
    Conference 3.0: The Autonomous EconomyBuilding in the Age of AI, with six tracks, at Edge Drive Hotel, Lokoja.
Arc Microgrants · 2026

AgentTab

Prepaid USDC "tabs" that let an African SME's AI agents pay other agents per job, with per-charge limits, daily caps, a pause switch and refunds on close. Built on Circle's Arc network and verified on-chain.

Live app ↗ GitHub ↗
From someone I mentored
"I owe all thanks to our Community Manager, Raji Rufai, for the amazing opportunity to join the program. It's been one of the best experiences of my professional life."
Ojomajeh Lucky Ukolo-ojo · Busha Campus Ambassador, Federal University Lokoja
Skills

Growth & markets

Market entryRegional activationGrowth strategyLocalized outreachMarket researchCompetitive analysis

Community & people

Community managementAmbassador programsDeveloper relationsMentorshipTeam leadershipPublic speaking

Partnerships & product

Strategic partnershipsCRM strategyNegotiationGamificationProduct adoptionUX strategy

Domain

Crypto & digital assetsStablecoinsFintechWeb3 ecosystemsKYC onboardingAI tools & automation
Education

B.Sc. Chemistry

Federal University Lokoja, Kogi State · 2019 – 2023

Chemistry taught me to test a hypothesis and trust data over assumptions. I run every campaign the same way.

Interests

Web3, finance, the Nigerian fintech scene, and the grassroots tech ecosystem in Northern Nigeria.